Our world is complex? Let's build meaning in business.
Meaning is vital. Well defined, it clarifies and directs the action of teams and managers. Built collectively, it unites and strengthens cooperation and trust. The future of companies therefore depends on their ability to define a purpose, to contribute to the general interest and the common good. Faced with the expectations of an entire generation, they must question themselves not only about the meaning of their activities and the values they carry, but also about the way in which they can integrate it into their collective practices and modes of operation.
How to create meaning in highly financialized companies? How to create common sense in international megastructures? How to attract and retain the best talents in a VUCA world? Built on the experience of managers and great leaders invested in the construction of meaning, this book offers solutions to give meaning to collective, individual and managerial action.
Book directed by Olivier Truong and co-written by Yasmina Jaïdi, Olivier Storch, Fabien De Geuser. With the collaboration of Jean-Yves Guillain and Thierry Watelet.
Preface by Pierre-André de Chalendar; Afterword by Pierre Anjolras.
With the exceptional contribution of David Autissier • Charles-Henri Besseyre des Horts • Hubert de Boisredon • Philippe de Rovira • Robert Dambo • Béatrice Dautzenberg • Ludovic Demierre • Marc Dufourmantelle • Béatrice Eastham • Mercedes Erra • Marguerite Gallant • Florence Guemy • Jean-François Hadida • Giorgos Kontakos • Christine Larsen • Jean-Claude Le Grand • Loic Le Pargneux • Jérôme Le Saint • Maurice Thévenet • Julien Tétu • Emmanuel Vivet